Face-to-face with media friends again!

The history of the “press conference” has taken various forms over the many years that I have been in this friendly, relationship-based PR world. I still remember the very long ones in the ‘90’s where we would set up shop at 8am, start the conference at 11am and “hometime” was never prescribed shall we say?  […]

The wonderful world of websites – just make them easy to navigate!

Where would we be without our websites? They are fantastic, joyous inventions as are the search engines which help us find the information we want NOW!  I do, however, have fond memories of searching for the right alphabetical encyclopaedia in my A level library bubble to find out what chlorophyl actually did or what relationship […]

Be direct – always the best way!

Working in the communications world – which we all do I guess! – our job is to keep on top of the huge variety of ways in which we TALK. When looking at our clients, suppliers, friends, we are seeing so many different preferences – not everyone uses everything!  The key is getting the mix […]

The heat is on for marketing in this ever-changing industry

The world of marketing today is a fast one full of opportunities to talk. Perhaps now more than ever, the heating industry is one that has almost limitless topics to promote, talk about and debate – not least because the messages are somewhat diverse and complex, while the technologies are multitudinous; and the Green message […]

Event marketing – the smart way!

Exhibitions

No harm in showing off when you are at the top of your game is there? In the nicest possible way of course! Just look at all the Olympians – fantastic stuff! Now that face-to-face events and exhibitions are open again, companies are looking at ways to go for gold in front of customers and […]

How to select the perfect marketing match for you

Life is all about making choices – if we are lucky – and we make many each day even if we don’t realise it! It got me thinking that some are quick and subconscious. I am not sure why I picked coffee and not tea at ten today. Why did I buy the blue dungarees […]

If you are on show again, let people know!

No harm in showing off when you are at the top of your game is there? In the nicest possible way of course! Just look at all the Olympians – fantastic stuff! Now that face-to-face events are open again, companies are looking at ways to go for gold in front of customers and contacts.  I […]

Digital v print content? Is it actually a thing?

We do all know that online everything became huge during lockdown – yes, it was huge beforehand but we still popped out for coffee, bounced up and down on mattresses if we needed one, tried on a pair of shoes if we wanted some. For some reason, the thought of buying mattresses and shoes online […]