Our stories can be around products, case studies, news, video scripts, articles, features, podcasts, thought-leadership papers; we write all sorts of great content and design it just so for all of today’s communication channels. The team comes up with the ideas and hooks too which is the tricky bit! Because we know all the relevant journalists, or we will do if it’s a new sector for us, and we talk and encourage and educate – and enjoy fabulous coverage for our clients.
Taylor Alden knows who we need to know in our key client industries and we like to meet them! Each client has an independent story and we want the media to talk about it. We get the people at our clients to talk to the journalists through interviews, conferences, factory visits, exhibitions and events. In fact, anywhere face-to-face, human contact (or Zoom/Teams!!) is possible.
We create visual content to ensure your posts look incredible, utilising a blend of high-quality stock photography, bespoke graphics, or assets supplied by our client. We create schedules of posts, to enable our clients to feedback and maintain complete control over what is posted on their social accounts. When posts are ready to go live, we use our expert software to determine the optimal time for your posts to go live, ensuring maximum engagement.
Starting with an audit of your current social media activity and channels, we can gain an insight to understand what interests your customers and create a content calendar that works for you. Whether we create content for you to manage inhouse or run your content calendar, posts and community for you, you always have control of what your customers see.
If it's a quick return and leads you want or a boost to your page likes, then paid advertising is the route for you. We can get your products or service in front of the right people at the right time. We manage the full service, from writing and designing your ads to your brand specification and split testing of your ad creative to improve its performance. After creating the campaign, we review and optimise it daily to make sure your budget is being spent in the best possible way.
Taylor Alden partners with a leading digital marketing specialist to provide cross-channel marketing and lead generation campaigns for its clients. Our partner’s services include SEO, PPC advertising, keyword/digital content research, data, analytics, website audits, lead generation/tracking, and Conversion Rate Optimisation services.
Paid-for digital and print content marketing, and advertising programmes, are great for supporting a campaign and using the collateral we have prepared. Taylor Alden knows how to get the most out of any extra-special budget, however large or small.
There is power in sending a direct message to people you know – we all do it! Taylor Alden, after helping make sure a list or database is as perfect as it can be, is proficient in targeting messages to these key people through eMarketing and newsletters. Just another string to the communications bow.
We work with many exhibition companies and stand designers to ensure that the marketing and media support around shows and events is fantastic and fulsome ensuring that every customer, visitor and journalist knows our client is there. After all, they are expensive, so the right stories and messages need to envelop the whole exercise.
There is nothing better than winning an award or a competition whether you are in business or at home! Taylor Alden produces winning entries for key industry awards in a variety of sectors. We can also support sponsorship packages – and enter or create competitions for clients. It’s a fun part!
Taylor Alden works with professional partners to create video content for social media, websites and events. The team also taps into journalist contacts to produce media-based podcasts.
Taylor Alden is a big believer in the power of personal contacts and the team has worked on many market research and database creation projects before executing communication programmes in line with the results. Whether it’s telephone calls, online research or knocking on (virtual) doors – the team will put together a plan to fulfil individual client objectives.
The team likes nothing better than sitting with a client, and partner agencies where relevant, to formulate a plan. The very best scenario for us is to be involved at the very beginning of a marketing programme, or even at the beginning of a business. With the client, we develop marketing strategies using our years of experience and then help to execute them efficiently, professionally and productively.
Before we decide where we need to place our work, Taylor Alden will look at a client’s website. After all, here is the hub that all readers will visit. The journey to information needs to be as simple and quick as possible for all target audiences and new, fresh, intelligent content needs to be added regularly – in blogs, social media, and news pages. The website also needs to be working at optimal SEO levels.
Whether it’s for internal communications or for a client, we work closely with a professional and creative photographer. The Taylor Alden team does everything from booking the photographer, arranging the location, preparing a brief, liaising between all parties to circulating the final shots. We then, of course, use the new content for our media material – online, social and print.