We create product pieces, case studies, news, video scripts, articles, features, podcasts, thought-leadership papers. This great content is designed to suit all of today’s communication channels. The team comes up with the ideas and hooks too which is the tricky bit! We know all the relevant journalists, or we will make sure we do if it’s a new sector for us, and then we talk to them which results in fabulous coverage for our clients.
We not only target traditional communication media channels, we make sure our content is also seen on social media, blogs and websites. The Taylor Alden team knows exactly what to do with each article, video or image to make sure it is repurposed in the most effective way.
There is power in sending a direct message to people you know – we all do it! Taylor Alden, after helping make sure a database is as perfect as it can be, is proficient in targeting messages to these key people through e-marketing and newsletters. Just another string to the communications bow.
Taylor Alden knows the key journalists in our clients’ industries and we like to meet them. Each client has an independent story and we want the media to talk about it. We arrange for our clients to talk to the journalists through interviews, conferences, factory visits, exhibitions and events. In fact, anywhere face-to-face, human contact (or Zoom/Teams!!) is possible.
After researching and identifying relevant media outlets for our clients, we plan and manage advertising schedules. Because of the long-standing relationships we have built with key editors, we enjoy the best possible advertising rates. More often then not, our accompanying editorial is planned alongside booked advertising – in both print and digital.
Our content journey with you will start at your website. After all, this is the hub that all readers will visit. The journey to information needs to be as simple and quick as possible for all target audiences and new, fresh, intelligent content must to be added regularly – in blogs, social media and news pages, for example.
Our team likes nothing better than sitting with a client, and partner agencies where relevant, to formulate a plan. We love to be involved at the start of a new marketing programme, or even at the beginning of a business. With the client, we develop marketing strategies using our years of experience and then help to execute them efficiently, professionally and productively.
We work with many exhibition companies and stand designers to ensure that the marketing and media support around shows and events is fantastic and fulsome ensuring that every customer, visitor and journalist knows our client is there. After all, they are expensive to do so the right stories and messages need to envelop the whole exercise.
It’s always good to win awards or competitions whether you are in business or at home! Taylor Alden produces winning entries for key industry awards in a variety of sectors. We can also support sponsorship packages – and enter or create competitions for clients. It’s a fun part of our job!
Taylor Alden works with professional partners to create video content for social media, websites and events. The team also taps into journalist contacts to produce and place media-based podcasts.
Taylor Alden is a big believer in the power of personal contacts and the team has worked on many market research projects before executing communication programmes in line with the results. Whether it’s telephone calls, online research or knocking on (virtual) doors, the team will put together a plan to fulfil individual client objectives.
As part of a wider programme, we plan and organise small client customer events such as annual specifiers’ lunches, corporate Christmas functions or one-off client celebrations.