Digital v print content? Is it actually a thing?

We do all know that online everything became huge during lockdown – yes, it was huge beforehand but we still popped out for coffee, bounced up and down on mattresses if we needed one, tried on a pair of shoes if we wanted some. For some reason, the thought of buying mattresses and shoes online […]
In these days of multiple marketing disciplines, it’s good to have friends!

I have always pondered how and whether a company – or human for that matter – can be proficient in everything! I twitch just a bit when I see a long list of specialities. I am talking marketing agencies here but the idea is universal. A boutique bakery near me makes wonderful doughy stuff and […]
Marketing is no longer about the stuff you make, but about the stories you tell – Seth Godin

The world of marketing is an exciting one which offers exciting opportunities to talk about you! Communication channels and marketing techniques have become busier and more refined during the pandemic as people around the world have looked at new ways to promote, research and purchase products and services. The challenging part is developing a bespoke […]
Open all hours?

As someone who absorbs sponge-like everything house and building, and writes about it, I have noted the “open plan”, zoning, and “knocking all walls down” trends over the last twenty years. There is no doubt, the idea of a huge kitchen with a stool-surrounded island and bi-folding sliding doors to the garden is a beautiful […]
High Street into homes?

Today’s morning news, aside from the seemingly eternal subjects, centres around the Government’s imminent announcement via Rt. Hon. Robert Jenrick. Specifically, “Housing secretary allows conversion of wide range of premises to homes without planning permission. The Government will today lay down new planning rules allowing the conversion of a vast array of high street premises […]
Busman’s holiday (lockdown actually!) made us look at our website – and here is the result!!!

A busman’s holiday in case you weren’t entirely sure is “a holiday or form of recreation that involves doing the same thing that one does at work.”
Your story, your message, your testimonial – build on it!

As experienced hands in communications for building and construction clients, we are loving the new world where there is a plethora of channels to use. And, while the industry may not have been completely up to speed digitally at the beginning of 2020 (Ok – good but not yet at the top of the class […]
What is PR today? Alison writes guest blog for Purple Octopus!

Managing Director, Alison Relf, has written a guest blog for Purple Octopus on the importance of content and answering the question of “what is PR?”. Visit Purple Octopus’ website to read the entire article here!
Niksen – can you “do nothing”?

Niksen – Not sure about fads but this one is good! Can you “do nothing”? Busy doing nothing! Walking the dog at 7am every morning (yes, I found the wet weather gear from somewhere and have genuine boot room envy!) gives me time to think about the day ahead and what I need to do […]
Today’s routes for words, images and videos in your business

You’ve spent energy and imagination producing content about your business, so take the time to place it and share it – whether that’s amongst the media or further afield, today’s communications channels offer a great opportunity for companies to spread the word. The art is in the collation of the information and the timing of […]