We excel in supporting and promoting our client’s product launches, just as we’ve done with a recent kitchen tap campaign. 124 pieces of coverage were achieved which led to 5,874,171 people seeing our content, with an editorial value of £929,391.
We were tasked with promoting the sustainability message for a kitchen manufacturing client. Through a tailored media relations programme, we secured 85 pieces of coverage across print and digital platforms. Over 3 million people saw this message and the editorial value hit £466,479!
For our long-standing building material manufacturing client, we operate a full media relations programme and secure great media coverage. From January - September 2024, we secured 996 pieces of media coverage across print and digital platforms which was seen by 36,228,441 people and, with an editorial value of £6,244,995. This represented a return on investment” of £50.19 for each £1 spent.
See above for overall 2024 figures for Taylor Alden clients, so far.
To promote a client’s £95m investment in an expanded manufacturing facility we organised a two-day media conference. This resulted in 39 pieces of content with an editorial value of £168,825 and created the opportunity for 1.639.808 people to read about it! It also ensured that the journalists became more familiar with key client figures which resulted in offers of by-lined thought leadership pieces.
We provide pre and post exhibition support to our clients. We helped a young, entrepreneurial company promote their innovative water storage tanks to the farming communities of Wales. We received 25 pieces of coverage across online and print media with a reach of 942,393 people and a combined editorial value of £207,834, alongside a wide-reaching farming podcast and a recorded interview with Business News Wales.
“Haddonstone has worked with Margaret and Ali for just a few months, but in that short time they have proven that Taylor Alden was the right choice as our new PR agency. Margaret and Ali took the time to get to know our business, team and target markets before creating a well thought out, effective plan, that taps into their excellent knowledge of the sector and industry contacts. We are delighted with the results. The whole team at Taylor Alden have been great to work with. Not only are they friendly and enthusiastic, but they are also reliable and always keep us informed at every stage.”
“We had a great experience working with the team at Taylor Alden. They helped us to launch our new kitchen studio and worked hard to secure great PR opportunities for us.”
“Taylor Alden has been our PR agency for many years. The team’s main objective is to promote the association to the architectural and building media, but they are on hand for much more than that. They develop an annual PR, media and social programme which is then reviewed quarterly with our Sales Development Group – the team also presents at every AGM to showcase the fantastic results and what is planned for the following year. We are always thrilled with the results they generate for the association and their passion for new ideas. They also work well with the members’ limited time and respect that we all have our own companies to run. Taylor Alden is the entire SWA’s PR and marketing department – not just an external agency!”
“Taylor Alden has been providing us with a full marketing and communications programme since the start of 2019; in the first year, the team launched our surface business, Königstone, to target KBB audiences via online and traditional media. It was the success of this programme that led us to task the TA team with introducing our next exciting development in 2020 – KönigOutdoor kitchens. The creative dual marketing programme for both of our brands works efficiently and produces media coverage in the B2C and B2B media outlets. Our latest campaign involved optimising coverage for the beautiful outdoor kitchen installation in the award-winning Savills show garden at the Chelsea Flower Show this year. We have also just enjoyed a customer and media launch at our new Southern showroom, the Sky House Design Centre in Amersham; Taylor Alden was an integral part of the project team and we look forward to welcoming friends from the industry to visit us here.”
“I have worked with Alison and Lauren closely since I joined Keller Kitchens in 2019. I can always rely on them to communicate our brand messaging clearly to the relevant media outlets. We are thrilled with the printed, digital and social media coverage we continue to receive every month due to Taylor Alden’s work and, of course, the ever-growing return on investment figures. The marketing programme is well-organised, and ongoing creativity with new ideas are key to our partnership.”
“I’ve had the pleasure of working with Ali and her team for several years and they are enthusiastic, energetic, and know our industry well. Acting as part of our extended marketing team, rather than a supplier, they look at opportunities across the media and develop great content by sniffing out case studies and proposing different angles for our messaging. Down to earth, approachable and easy to bounce ideas around with, the team is great fun to work with and are happy to do whatever we ask of them; it’s a two way street as well with them coming to us with ideas. Perfect partnerships make for great results.”
“We’ve developed a special relationship with the Taylor Alden team over the years. Professional and enthusiastic, the team works extremely hard in order to maximise exposure and brand awareness for every one of their clients. Crucially, each member of the team also finds time to discuss each customer (and the wider industry) with us on a regular basis. This communication enables us to understand any key objectives so we can tailor our solutions accordingly.”
“Taylor Alden has a wealth of experience in construction industry PR and extensive knowledge of the sector. The agency has consistently provided engaging content that is very well tailored to the Professional Builder target audience. For many years we have been able to rely on them to produce quality and original feature articles and supply regular press releases. Alison and the rest of the team are friendly, approachable and professional.”
“Alison and her team are always a safe pair of hands when commissioning content – and they go above and beyond to create interesting editorial, meet a deadline or source a particular case study.”
“We have worked with Taylor Alden regarding a number of clients and have found them to be dependable, prompt and creative. They take the time to understand the market and its various publications which makes all the difference.|
“Taylor Alden has always been an agency that we can rely on to give us not just the information we need when we ask for it, but also to give us ideas we didn’t know we needed until we heard them.”
“Efficient, fast and always on the money when it comes to media responses, Taylor Alden is one of my all-time favourite PR companies in the KBB industry – I’d happily recommend them to anyone.”