If you are on show again, let people know!

Alison Relf

Alison Relf

Managing Director, Taylor Alden

No harm in showing off when you are at the top of your game is there? In the nicest possible way of course! Just look at all the Olympians – fantastic stuff!

Now that face-to-face events are open again, companies are looking at ways to go for gold in front of customers and contacts.  I was looking at the list of exhibitors for KBB 2022 and noticed that only a few are actually shouting about the fact that they will be there (cross everything!)

So I put together a to-do list for those who are planning on getting out and about again soon.

If you are looking at your exhibition diary and where you would like to go as a company, think about these steps in the run-up.

  • Put the event logo on the front page of your website, and your sign-offs, so that people know where and when they can view your wares.
  • Tell your customers – and keep telling them.
  • Tell your potentials and targets.
  • Talk to the designer – what was the thinking behind the stand?  Write about it.
  • Develop a social media calendar so that you are regularly promoting your attendance.
  • Increase your followers and get them talking about the show by conversing with interested parties – the organisers, the media, other exhibitors, the venue, the associations………….
  • Create relevant content for your website and blogs – talk about the exhibition.
  • Ask the organisers how they can help you in terms of PR. What is their PR plan?
  • Populate your news pages with teasers – what can visitors expect to see?
  • Liaise with journalists and inform them too – follow the key contacts and send them regular really good content.
  • Prepare media packs.
  • Offer your company as a speaker or be an element of a seminar.
  • Sponsor the awards if there are any – or buy a table.

I could go on but like to keep some things secret so we can talk further.

If you need any help in your pre-exhibition promotional programme, please visit tayloralden.co.uk and email alison@tayloralden.co.uk

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