Get to know Michele

How long have you worked at Taylor Alden? I worked for Taylor Alden back in late 90s – yes, really! I then joined the team again shortly after lockdown.  It is great to be back enjoying what we do! What are your most memorable moments or highlights at Taylor Alden? Over the years, I have […]

Guest blog: brand storytelling & web design

Peter Sheppard, Founder of Idio Web Services, tells us about how brand storytelling is an important factor when building a website. Brand storytelling is a great way of talking directly to your target audience in a way that is not overtly ‘salesy’ and some of the best brands in the world do this to great […]

Guest blog: Fresh-faced in the copywriting world

Sam Close, freelance copywriter, has given us an insight into what it was like entering the world of copywriting. I don’t think there was a single, ‘Eureka!’ style moment when I realised that I wanted to be a copywriter. Rather, it was a more gradual revelation that slowly revealed itself to me, piece by piece, […]

Personal brand: What is it and why do I need to build one? Guest blog.

If you’ve been on LinkedIn over the past 12 months, you’ve probably seen the phrase ‘personal brand’ pop up a few times. Used to describe the amazing potential that can come from consistent and relevant posting over LinkedIn, a personal brand is a key part of business relationship building that many job seekers overlook. Gary, […]

StructureCare appoints Taylor Alden to manage UK communications activity

Structure Care

 We are excited to announce that StructureCare has appointed Taylor Alden to manage media relations and content creation for the UK market.   Now under the impressive CPG (Construction Products Group) Europe banner, and with an experienced, proven team at the helm, StructureCare has welcomed 2021 with a brand new website full of information, which […]

Sharing client success

sharing client success

  New Year, positive messages! That’s what we decided to do for our fabulous clients. One example is Keller Kitchens whose National Sales Manager wanted to spread positivity and hope in the light of the new, strict lockdown for kitchen and bathroom retailers. Two specific pieces of media coverage, published in one day, really stood […]

Rounding off 2020

2020…what can we say, a year that no one expected! From lockdowns, circuit breaks, local restrictions, furlough, social distancing and substantial meals to banana bread, Tiger King, TikTok and Zoom quizzes – it really was one for the books. Who would have thought that by December 2020 not wearing a face mask would make you […]

Carbon negativity for Norbord – what a great story!

carbon negativity for norbord – what a great story!

The new buzz phrase in our construction world – and beyond – is CARBON NEGATIVITY. You only have to start looking around search engines, construction associations and the media to see that, in 2019, “the UK became the first major economy in the world to pass laws to end its contribution to global warming by 2050. […]

New year new marketing!

new year new marketing!

December is here and we are nearly at the end of a tumultuous year for everyone. We are hearing Christmas songs on the radio, shopping local we hope, and tying everything up ready to say hello to a better 2021. New year new marketing anyone? If you haven’t finalised your marketing plans yet, don’t worry […]

Flexibility – the new buzzword!

– Written by Alison Relf There was a moment when I realised I kept hearing the words flexible and flexibility! On zoom calls, with friends, on the TV with the next MP’s speech! We must all be more flexible; ergo understanding. The world may have gone mad but we must remain flexible to cope! I […]