New year new marketing!
December is here and we are nearly at the end of a tumultuous year for everyone. We are hearing Christmas songs on the radio, shopping local we hope, and tying everything up ready to say hello to a better 2021. New year new marketing anyone? If you haven’t finalised your marketing plans yet, don’t worry […]
Flexibility – the new buzzword!
– Written by Alison Relf There was a moment when I realised I kept hearing the words flexible and flexibility! On zoom calls, with friends, on the TV with the next MP’s speech! We must all be more flexible; ergo understanding. The world may have gone mad but we must remain flexible to cope! I […]
Changing the creative process
– Written by Ella Pitt It is easy to think of creativity as spontaneous and unpredictable and, very often, that does seem to be the case with our best ideas coming to us with no forewarning. Moments of sudden initiative can be enjoyed precisely because of their air of unpredictability; similar to the friends you […]
Why you should be using your blog to keep leads warm
– Guest blog by Emma Cownley ( Jot Jot Boom) The relationship you have with your customers is important. Over half of consumers (64%) say they want brands to connect with them in a more meaningful way, but firing emails and print marketing off into the ether can quickly lead to decision overload and marketing […]
Keep talking and stay connected to your customers
-Guest blog by Suzanne Malhotra (www.4d-design.co.uk) A virtual event might be entirely different from a physical exhibition, but we can still create a space that is a two-way engagement. Whilst we wait for the world of face to face to come back to life, keep talking with your customers with 4DConnects. As someone wisely advised […]
Video Content For Small Business: Why you need it and how to make it
-Guest blog by Gary Gumbleton (www.capitalcontent.co) Businesses know they need to make content but they tend not to know what to make and how to make it. Gary Gumbleton, Managing Director of Capital Content explains how to structure your video content strategy and the essentials you need to convert eyeballs in to sales. When looking […]
Are you making the most of your business photos to market yourselves in these Lockdown times?
-Guest blog by Pennie Withers (www.photosbypennie.co.uk) Lots of businesses are having to adapt and diversify at the moment and some have a little more time on their hands to work on the marketing side of their business. I thought I would try to help out with some suggestions as to how you can use your […]
Taking care of business health in lockdown
-Written by Ella Pitt The pace of life we are currently struggling to get accustomed to is completely unchartered territory. It is natural then, to fear the ramifications of the disappearance of ‘business as usual’. That being said, a change in focus isn’t the same as the total loss of focus. These unrecognisable times have […]
Creativity in a crisis
Written by Ella Pitt For many, the arts and our creative pursuits are seen as an addition to life, a supplement rather than the main bulk. A decadent dessert not a staple carbohydrate. Nice to savour but nonetheless not absolutely necessary. My flatmate who discovered an online shortage of paints and other art supplies prompted […]
First day of work at 15!
Written by Jodie Bennett Work experience. Two short words with a big meaning. It is defined as ‘time spent gaining experience from a workplace or employment for future use’. Yet, ‘future use’ is limited in any occupation; the skills required in 10 years time will massively vary to the trades in this day and age. […]