How long have you worked at Taylor Alden?
I worked for Taylor Alden back in late 90s – yes, really! I then joined the team again shortly after lockdown. It is great to be back enjoying what we do!
What are your most memorable moments or highlights at Taylor Alden?
Over the years, I have had the pleasure of travelling with clients and learning about all sorts of industries while meeting some great people, many of which I am still in contact with now. I have attended awards ceremonies and danced the night away. But my most memorable moment was on a press trip watching a perfect Venetian sunset just by St Mark’s Square.
Of course, it’s not all parties and prosecco. Often, we put in endless hours and I have destroyed countless keyboards along the way, but I’d say I still enjoy every moment and I have never dreaded going to work or had that feeling of not wanting to show up. Surely that’s when it’s right.
What do you like most about working in the PR industry?
I enjoy learning about a new product with all its features with the who, how and exactly why it is specified or chosen. Talking through various ideas with clients in meetings and then it’s the challenge of how best to present the important messages to their chosen audience. And of course, the best part is to see a client’s product, with our words, being featured on online or in print. The opportunities social media has to offer are truly amazing as we now have so many more different channels to utilise.
What was your first job?
I started in publishing as an editorial assistant working for a consumer title – Wild About Animals. It was a lovely magazine that ran regular features on animals and various charities in the country. I had my own pages to look after. Replying to every reader’s letter received, without email, was a challenge. Best of all, we were encouraged to bring our own animals into the office! It was here where I met the PR girls – with big mobile phones, jumping in and out of black cabs in London – and I found those meetings fascinating, so decided to swap sides.
Where is your dream holiday destination?
Australia. My best friend lives there and I have not managed to visit her.
Tipple of choice?
Since the first lockdown, I have been virtually alcohol free! Juggling a busy job and life, with a handful of kids is not easy with even the slightest headache. But when I do find myself out out, there is always a healthy mix of wine, Aperol Spritz and Mojitos – usually in that order too!
If you had to choose another career, what would it be?
Tennis coach in LA. I cannot think of a better life choice than being outside all day soaking up the sunshine while working.
And finally, who’s your dream client?
Woking on the Goodwood Revival account.