The new buzz phrase in our construction world – and beyond – is CARBON NEGATIVITY. You only have to start looking around search engines, construction associations and the media to see that, in 2019, “the UK became the first major economy in the world to pass laws to end its contribution to global warming by 2050. The target will require the UK to bring all greenhouse gas emissions to net zero by 2050, compared with the previous target of at least 80% reduction from 1990 levels.” In every aspect of every company’s organisation, this target must be the golden thread. In fact, we should all be aware of how we live our lives in terms of protecting the environment; we have all got the message now so what has happened at Norbord this month and how did we help in telling everyone?
Very proudly, Norbord now holds a net carbon negative status across all products and operations, locking up more CO2 than the organisation emits. Norbord has always led the way in tackling the issue of climate change and, today, the company’s four European sites and three product ranges sequester a total of 1.1 million tonnes of carbon annually. That means it is removed from the atmosphere and locked up! While carbon neutrality – another term you will see everywhere – means that an activity releases net zero carbon emissions into the atmosphere, carbon negativity signifies that an activity goes beyond achieving net zero carbon emissions.
Norbord’s marketing team, along with the partner agencies in PR (Taylor Alden www.tayloralden.co.uk), design (Impact www.impactknowhow.co.uk) and social media (Carvill Creative www.carvillcreative.co.uk), has worked hard in recent months to ensure a coordinated campaign, the fruits of which can be seen at www.norbord.co.uk/carbon-negative/ and across media and social media channels. And we look forward to much more of this exciting stuff in 2021.