As experienced hands in communications for building and construction clients, we are loving the new world where there is a plethora of channels to use. And, while the industry may not have been completely up to speed digitally at the beginning of 2020 (Ok – good but not yet at the top of the class maybe), it certainly is now! And, as importantly, so are most people in it! From merchants to suppliers and from head offices to site staff, the new world means we can talk to them all really effectively. And that is what clients pay us for.
We have now designed a flexible template so that all manner of text, images and videos are distributed to our clients’ key markets and targets – with speed of reaction and quality at the core.
The print, digital, website and social mix is ready and waiting for you, and working brilliantly – so we all need to make sure we are in said mix!
A recent example; a client had a last-minute launch project to execute before Christmas. All hands-on deck meant that the programme of media releases, media interviews, customer and stakeholder information distribution, social media posts and conversations, and website uploads, was coordinated and out there before you could say boo to the Christmas goose!
In a three-week period – on the media side as that is what we love – Taylor Alden generated 31 items of coverage, across a selection of online construction and timber trade sites in three weeks. The circulation reach currently stands at 368,990.
Looking forward to gaining great results like these again this year!