Changing the creative process
– Written by Ella Pitt It is easy to think of creativity as spontaneous and unpredictable and, very often, that does seem to be the case with our best ideas coming to us with no forewarning. Moments of sudden initiative can be enjoyed precisely because of their air of unpredictability; similar to the friends you […]
Why you should be using your blog to keep leads warm
– Guest blog by Emma Cownley ( Jot Jot Boom) The relationship you have with your customers is important. Over half of consumers (64%) say they want brands to connect with them in a more meaningful way, but firing emails and print marketing off into the ether can quickly lead to decision overload and marketing […]
Good will conquer
Now at last the world seems to be moving forward again; yet I am noticing two distinct camps in both business and home life. There is the cautious, rule-follower but no one seems to really know the rules now! And there is the “saddle up, get-on-with-it and gallop” brigade. Both, as in all “debates”, have […]
Keep talking and stay connected to your customers
-Guest blog by Suzanne Malhotra (www.4d-design.co.uk) A virtual event might be entirely different from a physical exhibition, but we can still create a space that is a two-way engagement. Whilst we wait for the world of face to face to come back to life, keep talking with your customers with 4DConnects. As someone wisely advised […]
Video Content For Small Business: Why you need it and how to make it
-Guest blog by Gary Gumbleton (www.capitalcontent.co) Businesses know they need to make content but they tend not to know what to make and how to make it. Gary Gumbleton, Managing Director of Capital Content explains how to structure your video content strategy and the essentials you need to convert eyeballs in to sales. When looking […]
Are you making the most of your business photos to market yourselves in these Lockdown times?
-Guest blog by Pennie Withers (www.photosbypennie.co.uk) Lots of businesses are having to adapt and diversify at the moment and some have a little more time on their hands to work on the marketing side of their business. I thought I would try to help out with some suggestions as to how you can use your […]
You never stop learning
I keep reading about what people have “learnt” (or “learned!”; there’s an example already! If you don’t know – look it up! One lesson!) during enforced time at home. That is, if they are lucky enough to be safe at home and not on the front line. Or not! Another example of what I have […]
The new normal
The current worldwide pandemic has brought with it its own set of buzzwords. We are living in “unprecedented times” and to move on we need to find a “new normal”. The challenges we face on a daily basis, although differing widely in terms of risk, are very real for all of us whether putting personal […]
Taking care of business health in lockdown
-Written by Ella Pitt The pace of life we are currently struggling to get accustomed to is completely unchartered territory. It is natural then, to fear the ramifications of the disappearance of ‘business as usual’. That being said, a change in focus isn’t the same as the total loss of focus. These unrecognisable times have […]
Creativity in a crisis
Written by Ella Pitt For many, the arts and our creative pursuits are seen as an addition to life, a supplement rather than the main bulk. A decadent dessert not a staple carbohydrate. Nice to savour but nonetheless not absolutely necessary. My flatmate who discovered an online shortage of paints and other art supplies prompted […]