-Guest blog by Pennie Withers (www.photosbypennie.co.uk)
Lots of businesses are having to adapt and diversify at the moment and some have a little more time on their hands to work on the marketing side of their business. I thought I would try to help out with some suggestions as to how you can use your business photographs to market yourself.
It’s a well known fact that content with relevant images gets 94 percent more views than content without.
So, if you already have some photographs which represent your business (even if they’re not professional ones (heaven forbid) – now is a great time to get into the habit of using them on the various social media and conferencing platforms.
To help you – here is a checklist of ideas of where these photographs can be used. Note – some of the tips relate specifically to headshots, but others relate more to photos of your business ‘in action’.
So – here goes…..
Are you using your business photos/headshots on your…..
Zoom/Microsoft Teams/Skype/Google Hangouts Avatar (or other video conferencing platforms) (specifically, Headshots)
Linkedin profile photo (Headshots)
Linkedin profile banner (‘Business in action’ photos)
Facebook business page (and banner)
You Tube profile (lots of businesses are now creating videos)
Google My Business – ensure you have your headshot under the ‘Identity’ section and other photos spread across each category (see photo above for my GMB page)
Blogs – bring your blogs to life with some photos to break up the words
Website (make sure you use keyword-loaded Alt Tags or Alt Text to maximise SEO opportunities)
Business Cards – having your photo on your card is a great way for people to remember you
Printed marketing materials
Social media posts – use your ‘at work’ photos to talk about the different services you can offer or Headshots to offer ‘Spotlights’ on certain employees
One last tip……if you are looking to get a bit creative with your photos, take a look at Canva (https://www.canva.com/) – this is a fantastic free website which you can use to create social media posts/banners. They are created for you to the correct dimensions for the various different platforms, so it’s super easy to get really professional looking posts. Or, for more sophisticated designs, you can sign up for a free 30 day trial of their pro version (although I have found the free version enough). Here is an example of a Linkedin Banner I created here…
If you would like to have a chat about any of these ideas or if you have any questions, please do give me a call or drop me an email.
Alternatively, if you’d like to ensure you are making the most of your photos, then I’m offering a 1 hour call over Zoom to ensure we implement all of the above together and I can also talk you through Canva. Zoom is the next best thing to a face-to-face meeting as we can share screens and I can guide you through everything. The cost of this session is £45 and you will come away with your professional photos being used to their full potential!
Good luck and I hope you manage to stay safe and well.