Norbord, providing the silver lining for builders when the weather is behaving badly
Written by Ella Pitt The U.K has been hit with a barrage of bad weather lately, from storm Dennis to storm Jorge, snowfall and flooding, it can all feel a bit relentless! Now that we are into March the promise of sunnier skies seems a little more realistic but we are all well acquainted with […]
What can Valentine’s Day teach us about approaches to marketing?
Written by Ella Pitt Marketing and Advertising aren’t quite synonymous terms that can be used entirely interchangeably, but what are the major differences and what is the purpose for keeping the two separate? The distinction can certainly feel clouded at times and perhaps not all marketing approaches take the importance of having different attitudes into […]
Face to screen communications
Written by Ella Pitt I’m often struck by the paradoxes of living in the 21st century. It seems to me as though recent decades have been marked by both the absolute embracing of change as well as the utter revulsion of change, and quite often both at the same time. Our relationships with the ever-advancing […]
The marketing potential of newness
Written by Ella Pitt Standing at the start of a brand new year, the mind naturally wanders to the concept of newness. With what started as thoughts of the end of 2019 and setting intentions for 2020, I found myself questioning why we respond so well to this concept of newness. New years, new looks, […]
Silence is golden
A good life is a full life; but just sometimes we all need precious silence don’t we? And that’s why I love reading books; alone, in another world, sshhhhhhhhhh……… Yes, silence may be golden, but I am not sure it’s what we need while commuting, vacuuming or jogging. And audiobooks now seem to be great […]
Making the most of every penny you spend on “marketing”
Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts. You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate budgets. We would spend time discussing the overall concepts and […]
Have we lost our love for the printed word?
With the rise of social media and the internet meaning there is rarely any need to wait more than a second or two to retrieve information, it’s no wonder that print media is sometimes a little left out. However, there’s still a certain charm to the written word on a physical page that for many […]
Colloquial language or genericide?
Have you ever watched an American sitcom and heard them refer to a Xerox machine and thought, hang on, that’s a photocopier?! It’s not just a differentiation between American English and British English; it comes down to brand names becoming products, or, in other words, generic trademarks. And we have them in the UK too! […]
How does brand storytelling work?
Brand storytelling is exactly what it says on the tin; telling a story about your brand. Whether it’s how your brand has come to grow and be known in the world, or a new product your brand is launching, or even the extra-curricular goings-on of people who are part of your team – for example, […]
Hello, Autumn!
The nights are getting longer, the days are getting shorter. The summer sun and its warmth are slowly fading to a distant memory and the cold mornings are becoming all too familiar again. Yes, you know what that means, it’s the start of autumn! As we start on the busy path to Christmas, we’ve decided […]