Making the most of every penny you spend on “marketing”
Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts. You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate budgets. We would spend time discussing the overall concepts and […]
Have we lost our love for the printed word?
With the rise of social media and the internet meaning there is rarely any need to wait more than a second or two to retrieve information, it’s no wonder that print media is sometimes a little left out. However, there’s still a certain charm to the written word on a physical page that for many […]
Colloquial language or genericide?
Have you ever watched an American sitcom and heard them refer to a Xerox machine and thought, hang on, that’s a photocopier?! It’s not just a differentiation between American English and British English; it comes down to brand names becoming products, or, in other words, generic trademarks. And we have them in the UK too! […]
How does brand storytelling work?
Brand storytelling is exactly what it says on the tin; telling a story about your brand. Whether it’s how your brand has come to grow and be known in the world, or a new product your brand is launching, or even the extra-curricular goings-on of people who are part of your team – for example, […]
Hello, Autumn!
The nights are getting longer, the days are getting shorter. The summer sun and its warmth are slowly fading to a distant memory and the cold mornings are becoming all too familiar again. Yes, you know what that means, it’s the start of autumn! As we start on the busy path to Christmas, we’ve decided […]
Steel Window Association gives key journalists factory tour
Our client, the Steel Window Association (also known as SWA), wanted its target audience to discover exactly what the association does and the process behind how steel windows and doors are made. So, we did just that by organising a media trip to a London-based member’s factory. In the months building up to the event, […]
Taylor Alden is a finalist in Merton Best Business Awards
We’re proud to announce that Taylor Alden is a finalist in the Merton Best Business Awards! Shortlisted in the Best in the Creative Sector category, we have been running campaigns across the building, construction, home and interior markets for 60 years and has built successful long-standing relationships with clients and the media. With a focus […]
BLANCO’s stunning smart taps
We previously assisted our client, BLANCO, launch a sensor tap through a range of bespoke marketing tactics. Working alongside an internal campaign, we were able to promote the SOLENTA-S smart tap to the media through media releases, videos of the product in action and talking about the functionality of the tap during face-to-face meetings with […]
How do we maintain our close relationships with the media?
A key part of PR and marketing is the relationships with the media and at Taylor Alden, we’re proud of ours. But, how do we maintain such close contacts? The answer is simple – communication. The team at Taylor Alden has spent years getting to know the editorial and commercial staff at our clients’ target […]
June can’t really be over; you’re julying!
Excuse us for the terrible pun, but June was productive in the Taylor Alden office and suddenly it was July. June brought lots of meetings – but not the kind where you wish you were anywhere else; they were the kind that you can’t get enough of; the kind of meeting where creative juices flow […]