We previously assisted our client, BLANCO, launch a sensor tap through a range of bespoke marketing tactics. Working alongside an internal campaign, we were able to promote the SOLENTA-S smart tap to the media through media releases, videos of the product in action and talking about the functionality of the tap during face-to-face meetings with editors. The product design was well received by the media and the stunning photographs of the SOLENTA-S ensured plenty of media coverage across all platforms.
Then, we helped BLANCO add to their smart tap portfolio with the launch of the innovative EVOL-S Volume smart tap! The excellent coverage in print, online, across social media and all the videos of the product demonstration at Living Kitchen speaks for itself on how cool the tap is. Yes, I said “cool”, because it really is! In case you haven’t seen the coverage, the EVOL-S tap has a dial on the side so you can pre-set the volume from 100ml to 5 litres and the water flow stops after measurement has ran. Whether you’re preparing pizza dough, mixing jelly or making rice, the EVOL-S Volume is the perfect smart mixer tap for when you need exact measurements of water.
We are currently in the process of putting together new marketing strategies to launch the latest product in BLANCO’s smart tap collection and it’s all very exciting. Keep your eyes peeled for what is still to come!