Your story, your message, your testimonial – build on it!
As experienced hands in communications for building and construction clients, we are loving the new world where there is a plethora of channels to use. And, while the industry may not have been completely up to speed digitally at the beginning of 2020 (Ok – good but not yet at the top of the class […]
Sharing client success
New Year, positive messages! That’s what we decided to do for our fabulous clients. One example is Keller Kitchens whose National Sales Manager wanted to spread positivity and hope in the light of the new, strict lockdown for kitchen and bathroom retailers. Two specific pieces of media coverage, published in one day, really stood […]
First week of 2021
At Taylor Alden, there has been no dipping our toes into January; we have all cannonballed right in! Our first week back was spent meeting (virtually) with clients kicking off the plans we put in place in December, adapting to the new lockdown messaging, chatting to our close contacts at key publications and collecting some […]
Rounding off 2020
2020…what can we say, a year that no one expected! From lockdowns, circuit breaks, local restrictions, furlough, social distancing and substantial meals to banana bread, Tiger King, TikTok and Zoom quizzes – it really was one for the books. Who would have thought that by December 2020 not wearing a face mask would make you […]
Carbon negativity for Norbord – what a great story!
The new buzz phrase in our construction world – and beyond – is CARBON NEGATIVITY. You only have to start looking around search engines, construction associations and the media to see that, in 2019, “the UK became the first major economy in the world to pass laws to end its contribution to global warming by 2050. […]
New year new marketing!
December is here and we are nearly at the end of a tumultuous year for everyone. We are hearing Christmas songs on the radio, shopping local we hope, and tying everything up ready to say hello to a better 2021. New year new marketing anyone? If you haven’t finalised your marketing plans yet, don’t worry […]
What is PR today? Alison writes guest blog for Purple Octopus!
Managing Director, Alison Relf, has written a guest blog for Purple Octopus on the importance of content and answering the question of “what is PR?”. Visit Purple Octopus’ website to read the entire article here!
We are all only human after all
As I sit here at my laptop in my “spare” room, my usual peace and quiet is invaded by angle-grinders, cement mixers and electric saws being used by the contractors building a new entrance gate for one of my neighbours. I retreat downstairs to the kitchen table. The back door to the garden is open, […]
Niksen – can you “do nothing”?
Niksen – Not sure about fads but this one is good! Can you “do nothing”? Busy doing nothing! Walking the dog at 7am every morning (yes, I found the wet weather gear from somewhere and have genuine boot room envy!) gives me time to think about the day ahead and what I need to do […]
Today’s routes for words, images and videos in your business
You’ve spent energy and imagination producing content about your business, so take the time to place it and share it – whether that’s amongst the media or further afield, today’s communications channels offer a great opportunity for companies to spread the word. The art is in the collation of the information and the timing of […]