You’ve spent energy and imagination producing content about your business, so take the time to place it and share it. Today’s communications channels offer a great opportunity for companies to spread the word.
The art is in the collation of the information and the timing of output. As with everything, it’s all in the planning. You may have internal resources, or you may want to use an external PR/copywriting agency.
One piece of fodder can be adapted many times over; the key is making it relevant to the audience.
Vehicles include online and printed editorial in leading publications, your social media channels, industry and journal social media channels, your website, digital newsletters, blogs, exhibition and roadshow material……….the list goes on.
Whether its business or product news, or people news, or opinions and musings, be sure to spread the word! Share links to where the content has been posted by online media. Interact with other people who may have shared the content.