What is marketing?

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Taylor Alden

Marketing is defined by the Oxford Dictionary as “The action or business of promoting and selling products or services, including market research and advertising.” But what does that actually mean? Well, it’s the creation of printed and online content that lets your customers know about your products and services. It’s the development of visuals that showcase your innovative designs. It’s the sharing of stories where your products and services are seen in action.

Put simply, marketing is telling the world what it is you do and how you do it, through every means possible! Whether that’s through written content, social media posts, videos, website design, print advertising, online advertising, demonstrations, exhibitions, events, awards… there are endless ways to generate more exposure for your brand.

At Taylor Alden, we are experts at creating coverage to enhance your business. To find out what we could do for you, give us a call for a free marketing audit.