When supporting charities, the Thomas Crapper team ensures that it “makes sense” …. and the bathroom manufacturer’s latest collaboration definitely does! The Thomas Crapper team has cycled 250 miles to raise money for Bowel Cancer UK and to spread the word about the importance of early diagnosis.
The team all took time out of their busy schedules at the end of September to take part in a static bike ride at the Huddersfield HQ. So far £1,410 has been raised for the charity but the JustGiving page is still open so there is still time to donate, if you haven’t already. All of the money raised goes directly to the charity – every donation is very much appreciated.
Following an initial idea in a PR meeting, the Taylor Alden team got in touch with Bowel Cancer UK, introduced Thomas Crapper and pitched the idea of a potential partnership. We were eager to start raising money for the charity and as the Thomas Crapper team is small, but mighty, we decided on a static bike ride as our first fundraising event. The date was set, bikes were sourced, social team was briefed, PR and marketing content was in place…and we were off!
We produced a media release for a tailored list of contacts to announce the charity event which was supported by online and social content to spread the word and encourage donations.
All-in-all, the event was a huge success with the Thomas Crapper team reaching 250 miles way faster than anticipated…they all agreed the next event will have to be more of a challenge. Stay tuned!
Bowel Cancer UK is the UK’s leading bowel cancer charity. The team is on a mission to save lives and improve the quality of life of everyone affected by bowel cancer. Every year, nearly 43,000 people in the UK are told that they have bowel cancer. It is the UK’s second biggest cancer killer – over 16,500 people die from the disease each year. However, bowel cancer is treatable and curable if caught early and around 90% of people will survive for five years or more. Together we can work towards a world where no one dies of bowel cancer.
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