Exploring different markets

Picture of Lauren Murphy

Lauren Murphy

Account Director, Taylor Alden

Sometimes, a while after we have launched a client’s product or service, new audiences become evident. For example, landscapers and swimming pool specialists seem to be very interested in outdoor kitchens – which makes complete sense! Our original targets included homeowners, housebuilders and chefs – who, of course, love them too!

Jumping on this, we have partnered with Pro Landscaper to promote KönigOutdoor to the landscaping community. We booked advertising space, secured an exclusive interview and hosted Nina Mason, Head of Content at KönigOutdoor’s southern showroom at the Sky House Design Centre earlier this year.

Nina tells us how it all went, “The team at Taylor Alden is incredibly friendly, professional and always quick to help. Each time we have joined them at an event, they ensured we had a chance to speak to their client and create the content we need. They’re always happy to share ideas to achieve the very best result for their client. The team clearly has an understanding of the industry and their personable approach is refreshing.”

We were thrilled to hear such complimentary words from Nina and look forward to continuing working with her and the whole Pro Landscaper team as we creep closer to 2024.

If you are interested in knowing how we can develop a PR programme to suit your company, just email lauren@tayloralden.co.uk and we would be happy to set up an informal Teams call.

*Image: KönigOutdoor.