As a team, we monitor and review our our clients’ programmes to ensure goals are met, coverage gained and ideas generated. Each month, we produce a comprehensive marketing activity report which includes coverage, monthly analytics and a synopisis of the months’ activities.
The first six months of 2023 have been fantastic for the Taylor Alden team.
From January – June 2023, Taylor Alden clients, in total, achieved 1,074 pieces of coverage which were seen by 62,643,084 people and represented an editorial value of £3,539,292.
We achieved 495 pieces of media coverage for our wood panelling client, West Fraser, which was seen by 21,881,295 people and achieved an editorial value of £5,972,328.
National media coverage was achieved for our outdoor kitchen client, KönigOutdoor. We were thrilled to open the pages of The Sunday Times on Easter Sunday to see KönigOutdoor featured. Marketing Manager, Joanne Bull, was directly quoted throughout. This was secured via a specialised piece of content pitched directly to the relevant people and, from that, several conversations with the journalist to assist her as much as possible with imagery and expert comment. The outdoor kitchen specialist deserves the national recognition, and we are proud to have given them that!
We arranged two press events – one at Haddonstone’s HQ in Nottinghamshire and the other for KönigOutdoor at the new southern showroom at Sky House Design Centre. You can read more about the event here.
We welcomed three great clients to the Taylor Alden portfolio – Schlüter-Systems, Haddonstone and SFS Systems. We have been busy getting to know everything there is to know about these new clients, attending training days and sales meetings, meeting senior members of the teams, introducing them to the media, supplying them with PR and social media training, and developing a six-month calendar of the content
If you’re interested in hearing more about how we can work with your company to achieve great results, please email alison@tayloralden.co.uk – we would love to discuss this further with you.