Silence is golden

A good life is a full life; but just sometimes we all need precious silence don’t we? And that’s why I love reading books; alone, in another world, sshhhhhhhhhh……… Yes, silence may be golden, but I am not sure it’s what we need while commuting, vacuuming or jogging. And audiobooks now seem to be great […]

Making the most of every penny you spend on “marketing”

Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts.  You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate budgets. We would spend time discussing the overall concepts and […]