Q1 at Taylor Alden

Picture of Lauren Murphy

Lauren Murphy

Account Director, Taylor Alden

Pictured is the Marlborough cloakroom basin from Thomas Crapper.

The first quarter of 2024 has been a productive one for the Taylor Alden team. We have clients of many sizes, in different sectors with diverse marketing objectives. All need multi-purpose content and whether it is used for website copy, social media, email campaigns, blogs and/or media material or all, it is produced by an experienced team of copywriters.

We have secured 356 pieces of coverage for our industry-leading wood panel manufacturing client, West Fraser. These have resulted in a circulation of 11,657,616 and achieved an editorial value of over £2 million, with 55% of our content receiving over £200,000 in editorial value per piece.

Thomas Crapper has been featured in The Times twice this year showcasing both a stunning product and expert comment on saving water. Click here and here to read both articles. The bathroom manufacturer also featured across titles such as The World of Interiors, House Beautiful, These Three Rooms and Homebuilding & Renovating.

We secured coverage for KönigOutdoor within a double page outdoor living feature in The Sunday Times on Easter Sunday. This article was also featured online which you can read here.

It has been great welcoming Taylor Alden’s newest client, Caple, on board this year. The kitchen specialist exhibited at kbb in the NEC which the team says was “the most successful kbb yet”. Caple also won Best Kitchen Stand at the show. We gained 29 pieces of coverage which resulted in an editorial value of £106,584 for just the kbb content. Caple products also appeared in Kitchens, Bedrooms & Bathrooms, Ideal Home, Good Homes, Grand Designs, Homes & Interiors Scotland, Designerati and KBB Focus…to name a few.

This is just an overview of what we have done so far this year to support our clients’ marketing plans. We are currently busy planning client events and showroom launches, providing exhibition support, preparing for product launches, managing internal awards for a client, as well as continuing to produce content for all channels. We are looking forward to the rest of 2024!  

If you’d like us to help you produce content and/or gain media coverage, please get in touch.