The marketing potential of newness

Written by Ella Pitt Standing at the start of a brand new year, the mind naturally wanders to the concept of newness. With what started as thoughts of the end of 2019 and setting intentions for 2020, I found myself questioning why we respond so well to this concept of newness. New years, new looks, […]

Making the most of every penny you spend on “marketing”

Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts.  You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate budgets. We would spend time discussing the overall concepts and […]

What is marketing?

Marketing is defined by the Oxford Dictionary as “The action or business of promoting and selling products or services, including market research and advertising.” But what does that actually mean? Well, it’s the creation of printed and online content that lets your customers know about your products and services. It’s the development of visuals that […]