West Fraser is at the forefront of engineered timber technology, and as the UK’s leading manufacturer of wood-based panel products, supplies the construction, housebuilding, merchant, and DIY sectors with some of the industry’s most recognised brands. With sustainability, innovation and product performance at the heart of its business, the company is focused on strengthening its reputation within the construction industry and increasing visibility among the audiences that influence product specification and purchasing decisions.
Taylor Alden has worked as a trusted communications partner with West Fraser for many years, delivering an ongoing strategic communications programme designed to elevate the brand, reinforce its market-leading position and support wider commercial objectives. We develop and implement a proactive PR and content strategy that showcases the company’s technical expertise, manufacturing excellence and commitment to sustainable construction.
Our role centres on identifying and creating compelling stories that resonate with the construction and built environment sectors. Through targeted media relations, thought leadership, technical content and corporate storytelling, we translate complex industry topics into engaging, accessible content that demonstrates the value of West Fraser’s products. By working closely with stakeholders across the business, we ensure communications reflect both the company’s strategic priorities and the issues most relevant to architects, specifiers, merchants, contractors and housebuilders. We create content that is used by the company’s digital agency across West Fraser’s social media channels.
As part of the wider communications programme, we also manage West Fraser’s partnership activities with the architectural community, including the delivery and promotion of its annual RIBAJ competition, now in its eleventh year. From campaign planning and media outreach through to content creation, stakeholder engagement and winner promotion, we use the initiative to strengthen relationships with architects and specifiers while reinforcing West Fraser’s presence within the design and construction sector.
A key focus of our partnership is establishing West Fraser as a trusted voice within the industry. By developing expert commentary, technical articles, product features, and project-led stories, we position the business at the centre of important conversations around sustainability, timber construction, building performance and specification best practice. This steady stream of authoritative content not only raises awareness but also builds credibility with key decision-makers across the construction supply chain.The result is sustained profile growth across influential construction, architectural, timber and building products media, helping West Fraser maintain a strong presence within a competitive marketplace. More importantly, our partnership creates a long-term platform for communicating the company’s expertise, values and innovation. Today, West Fraser is recognised not only as a manufacturer of high-quality engineered wood-based panel products, but also as a respected contributor to conversations around sustainable construction and architectural design. Through strategic communications, targeted campaigns and industry partnerships, we continue to support the business in enhancing its profile, engaging target audiences and strengthening its position within the marketplace.
