We excel in supporting and promoting our client’s product launches, just as we’ve done with a recent kitchen tap campaign. 124 pieces of coverage were achieved which led to 5,874,171 people seeing our content, with an editorial value of £929,391.
We were tasked with promoting the sustainability message for a kitchen manufacturing client. Through a tailored media relations programme, we secured 85 pieces of coverage across print and digital platforms. Over 3 million people saw this message and the editorial value hit £466,479!
For our long-standing building material manufacturing client, we operate a full media relations programme and secure great media coverage. From January - September 2024, we secured 996 pieces of media coverage across print and digital platforms which was seen by 36,228,441 people and, with an editorial value of £6,244,995. This represented a return on investment” of £50.19 for each £1 spent.
See above for overall 2024 figures for Taylor Alden clients, so far.
To promote a client’s £95m investment in an expanded manufacturing facility we organised a two-day media conference. This resulted in 39 pieces of content with an editorial value of £168,825 and created the opportunity for 1.639.808 people to read about it! It also ensured that the journalists became more familiar with key client figures which resulted in offers of by-lined thought leadership pieces.
We provide pre and post exhibition support to our clients. We helped a young, entrepreneurial company promote their innovative water storage tanks to the farming communities of Wales. We received 25 pieces of coverage across online and print media with a reach of 942,393 people and a combined editorial value of £207,834, alongside a wide-reaching farming podcast and a recorded interview with Business News Wales.
“Alison and her team are always a safe pair of hands when commissioning content – and they go above and beyond to create interesting editorial, meet a deadline or source a particular case study.”
“We have worked with Taylor Alden regarding a number of clients and have found them to be dependable, prompt and creative. They take the time to understand the market and its various publications which makes all the difference.|
“Taylor Alden has always been an agency that we can rely on to give us not just the information we need when we ask for it, but also to give us ideas we didn’t know we needed until we heard them.”
“Efficient, fast and always on the money when it comes to media responses, Taylor Alden is one of my all-time favourite PR companies in the KBB industry – I’d happily recommend them to anyone.”
“Whether it is articles, comments from clients or setting up interviews and meetings, we’ve found Taylor Alden to be very good, demonstrating a good level of understanding about their clients’ business.”
“Ali is one of the best b2b specialists I’ve ever worked with”
“I have worked with Alison and Lauren for many years across Taylor Alden’s KBB client portfolio. They are efficient, organised and always creative; whether it’s organising a press trip or creating content for KBB Focus, I can always count on them to get the job done. You can be sure that any event they organise will run smoothly while everyone attending has a great time.”
“I have worked with Taylor Alden on an annual competition for one of their clients for the past eight years. Alison and Margaret have a clear vision of what they want to achieve for their client and work enthusiastically with the RIBAJ team to make sure everything is in place throughout every stage of the process, often within tight timeframes. They have the ability to become part of whichever team they are working with and are always professional and fun to work with.”
“We have been working with Taylor Alden for a few months now and right from the get-go they took the time to really get to know our company and the team and have secured lots of great editorial opportunities for us. Our regular catch ups keep us in the loop with any new activity, and they’re always on hand to provide a prompt response.”
“Alison and her team are always a safe pair of hands when commissioning content – and they go above and beyond to create interesting editorial, meet a deadline or source a particular case study.”
“We have worked with Taylor Alden regarding a number of clients and have found them to be dependable, prompt and creative. They take the time to understand the market and its various publications which makes all the difference.|
“Taylor Alden has always been an agency that we can rely on to give us not just the information we need when we ask for it, but also to give us ideas we didn’t know we needed until we heard them.”
“Efficient, fast and always on the money when it comes to media responses, Taylor Alden is one of my all-time favourite PR companies in the KBB industry – I’d happily recommend them to anyone.”
“Whether it is articles, comments from clients or setting up interviews and meetings, we’ve found Taylor Alden to be very good, demonstrating a good level of understanding about their clients’ business.”
“Ali is one of the best b2b specialists I’ve ever worked with”
“I have worked with Alison and Lauren for many years across Taylor Alden’s KBB client portfolio. They are efficient, organised and always creative; whether it’s organising a press trip or creating content for KBB Focus, I can always count on them to get the job done. You can be sure that any event they organise will run smoothly while everyone attending has a great time.”
“I have worked with Taylor Alden on an annual competition for one of their clients for the past eight years. Alison and Margaret have a clear vision of what they want to achieve for their client and work enthusiastically with the RIBAJ team to make sure everything is in place throughout every stage of the process, often within tight timeframes. They have the ability to become part of whichever team they are working with and are always professional and fun to work with.”
“We have been working with Taylor Alden for a few months now and right from the get-go they took the time to really get to know our company and the team and have secured lots of great editorial opportunities for us. Our regular catch ups keep us in the loop with any new activity, and they’re always on hand to provide a prompt response.”