I’m often struck by the paradoxes of living in the 21st century. It seems to me as though recent decades have been marked by both the absolute embracing of change as well as the utter revulsion of change, and quite often both at the same...
Standing at the start of a brand new year, the mind naturally wanders to the concept of newness. With what started as thoughts of the end of 2019 and setting intentions for 2020, I found myself questioning why we respond so well to this concept...
A good life is a full life; but just sometimes we all need precious silence don’t we? And that’s why I love reading books; alone, in another world, sshhhhhhhhhh……… Yes, silence may be golden, but I am not sure it’s what we need while commuting, vacuuming...
Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts. You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate...
With the rise of social media and the internet meaning there is rarely any need to wait more than a second or two to retrieve information, it’s no wonder that print media is sometimes a little left out. However, there’s still a certain charm to...
Have you ever watched an American sitcom and heard them refer to a Xerox machine and thought, hang on, that’s a photocopier?! It’s not just a differentiation between American English and British English; it comes down to brand names becoming products, or, in other words,...
Brand storytelling is exactly what it says on the tin; telling a story about your brand. Whether it’s how your brand has come to grow and be known in the world, or a new product your brand is launching, or even the extra-curricular goings-on of...
The nights are getting longer, the days are getting shorter. The summer sun and its warmth are slowly fading to a distant memory and the cold mornings are becoming all too familiar again. Yes, you know what that means, it’s the start of autumn! As...
Our client, the Steel Window Association (also known as SWA), wanted its target audience to discover exactly what the association does and the process behind how steel windows and doors are made. So, we did just that by organising a media trip to a London-based...
We're proud to announce that Taylor Alden is a finalist in the Merton Best Business Awards! Shortlisted in the Best in the Creative Sector category, we have been running campaigns across the building, construction, home and interior markets for 60 years and has built successful...