I get the gig – as in I get the gig on the gig economy. First “invented” in the US a few years ago, it now accounts for more than five million workers in the UK. A gig is a temporary job of course; not a blast of Billie...
Marketing and Advertising aren’t quite synonymous terms that can be used entirely interchangeably, but what are the major differences and what is the purpose for keeping the two separate? The distinction can certainly feel clouded at times and perhaps not all marketing approaches take the...
Wandering to the train station today – a lovely 30 minute jaunt with nature which sets me up for the day – I was thinking that maybe I should try the route in silence! You see I always listen to LBC to get the gen...
I’m often struck by the paradoxes of living in the 21st century. It seems to me as though recent decades have been marked by both the absolute embracing of change as well as the utter revulsion of change, and quite often both at the same...
Standing at the start of a brand new year, the mind naturally wanders to the concept of newness. With what started as thoughts of the end of 2019 and setting intentions for 2020, I found myself questioning why we respond so well to this concept...
A good life is a full life; but just sometimes we all need precious silence don’t we? And that’s why I love reading books; alone, in another world, sshhhhhhhhhh……… Yes, silence may be golden, but I am not sure it’s what we need while commuting, vacuuming...
Not so long ago, I remember clients’ marketing programmes and budgets were split into distinct parts. You may have seen advertising, corporate hospitality, literature, websites, exhibitions, direct marketing, media and “pr”, and all manner of other bits and bobs, recorded as different programmes and separate...
With the rise of social media and the internet meaning there is rarely any need to wait more than a second or two to retrieve information, it’s no wonder that print media is sometimes a little left out. However, there’s still a certain charm to...
Have you ever watched an American sitcom and heard them refer to a Xerox machine and thought, hang on, that’s a photocopier?! It’s not just a differentiation between American English and British English; it comes down to brand names becoming products, or, in other words,...
Brand storytelling is exactly what it says on the tin; telling a story about your brand. Whether it’s how your brand has come to grow and be known in the world, or a new product your brand is launching, or even the extra-curricular goings-on of...