- Written by Ella Pitt It is easy to think of creativity as spontaneous and unpredictable and, very often, that does seem to be the case with our best ideas coming to us with no forewarning. Moments of sudden initiative can be enjoyed precisely because of...
- Guest blog by Emma Cownley ( Jot Jot Boom) The relationship you have with your customers is important. Over half of consumers (64%) say they want brands to connect with them in a more meaningful way, but firing emails and print marketing off into the...
-Written by Alison Relf Now at last the world seems to be moving forward again; yet I am noticing two distinct camps in both business and home life. There is the cautious, rule-follower but no one seems to really know the rules now! And there is the...
-Guest blog by Suzanne Malhotra (www.4d-design.co.uk) A virtual event might be entirely different from a physical exhibition, but we can still create a space that is a two-way engagement. Whilst we wait for the world of face to face to come back to life, keep talking...
-Guest blog by Gary Gumbleton (www.capitalcontent.co) Businesses know they need to make content but they tend not to know what to make and how to make it. Gary Gumbleton, Managing Director of Capital Content explains how to structure your video content strategy and the essentials you...
-Guest blog by Pennie Withers (www.photosbypennie.co.uk) Lots of businesses are having to adapt and diversify at the moment and some have a little more time on their hands to work on the marketing side of their business. I thought I would try to help out with...
- Written by Alison Relf I keep reading about what people have “learnt” (or “learned!”; there’s an example already! If you don’t know – look it up! One lesson!) during enforced time at home. That is, if they are lucky enough to be safe at home...
-Written by Margaret Gott The current worldwide pandemic has brought with it its own set of buzzwords. We are living in “unprecedented times” and to move on we need to find a “new normal”. The challenges we face on a daily basis, although differing widely in...
-Written by Ella Pitt The pace of life we are currently struggling to get accustomed to is completely unchartered territory. It is natural then, to fear the ramifications of the disappearance of ‘business as usual’. That being said, a change in focus isn’t the same as...
Written by Ella Pitt For many, the arts and our creative pursuits are seen as an addition to life, a supplement rather than the main bulk. A decadent dessert not a staple carbohydrate. Nice to savour but nonetheless not absolutely necessary. My flatmate who discovered an online...