With the rise of social media and the internet meaning there is rarely any need to wait more than a second or two to retrieve information, it’s no wonder that print media is sometimes a little left out. However, there’s still a certain charm to...
Have you ever watched an American sitcom and heard them refer to a Xerox machine and thought, hang on, that’s a photocopier?! It’s not just a differentiation between American English and British English; it comes down to brand names becoming products, or, in other words,...
Brand storytelling is exactly what it says on the tin; telling a story about your brand. Whether it’s how your brand has come to grow and be known in the world, or a new product your brand is launching, or even the extra-curricular goings-on of...
The nights are getting longer, the days are getting shorter. The summer sun and its warmth are slowly fading to a distant memory and the cold mornings are becoming all too familiar again. Yes, you know what that means, it’s the start of autumn! As...
Our client, the Steel Window Association (also known as SWA), wanted its target audience to discover exactly what the association does and the process behind how steel windows and doors are made. So, we did just that by organising a media trip to a London-based...
We're proud to announce that Taylor Alden is a finalist in the Merton Best Business Awards! Shortlisted in the Best in the Creative Sector category, we have been running campaigns across the building, construction, home and interior markets for 60 years and has built successful...
We previously assisted our client, BLANCO, launch a sensor tap through a range of bespoke marketing tactics. Working alongside an internal campaign, we were able to promote the SOLENTA-S smart tap to the media through media releases, videos of the product in action and talking...
A key part of PR and marketing is the relationships with the media and at Taylor Alden, we’re proud of ours. But, how do we maintain such close contacts? The answer is simple – communication. The team at Taylor Alden has spent years getting to know the...
Marketing is defined by the Oxford Dictionary as “The action or business of promoting and selling products or services, including market research and advertising.” But what does that actually mean? Well, it’s the creation of printed and online content that lets your customers know about...
Excuse us for the terrible pun, but June was productive in the Taylor Alden office and suddenly it was July. June brought lots of meetings – but not the kind where you wish you were anywhere else; they were the kind that you can’t get enough...