Getting the gig

I get the gig – as in I get the gig on the gig economy. First “invented” in the US a few years ago, it now accounts for more than five million workers in the UK. A gig is a temporary job of course; not a blast of Billie in Brixton. The employee often works on a specific […]

What can Valentine’s Day teach us about approaches to marketing?

Written by Ella Pitt Marketing and Advertising aren’t quite synonymous terms that can be used entirely interchangeably, but what are the major differences and what is the purpose for keeping the two separate? The distinction can certainly feel clouded at times and perhaps not all marketing approaches take the importance of having different attitudes into […]