BLANCO’s stunning smart taps

We previously assisted our client, BLANCO, launch a sensor tap through a range of bespoke marketing tactics. Working alongside an internal campaign, we were able to promote the SOLENTA-S smart tap to the media through media releases, videos of the product in action and talking about the functionality of the tap during face-to-face meetings with […]

How do we maintain our close relationships with the media?

A key part of PR and marketing is the relationships with the media and at Taylor Alden, we’re proud of ours. But, how do we maintain such close contacts? The answer is simple – communication. The team at Taylor Alden has spent years getting to know the editorial and commercial staff at our clients’ target […]

What is marketing?

Marketing is defined by the Oxford Dictionary as “The action or business of promoting and selling products or services, including market research and advertising.” But what does that actually mean? Well, it’s the creation of printed and online content that lets your customers know about your products and services. It’s the development of visuals that […]

June can’t really be over; you’re julying!

Excuse us for the terrible pun, but June was productive in the Taylor Alden office and suddenly it was July. June brought lots of meetings – but not the kind where you wish you were anywhere else; they were the kind that you can’t get enough of; the kind of meeting where creative juices flow […]